Tourial helps influence over $2.5 million in pipeline for Wisetail's Demand Team

About Wisetail

Wisetail is a leading Learning and Operations Platform (LMS) that helps organizations train, engage, and develop their teams. Their platform supports businesses in fostering a culture of continuous learning, ensuring employees have the tools and resources they need to succeed.

The Challenge

Before implementing Tourial, Wisetail's marketing team faced challenges with outbound marketing strategies, account engagement, and website conversion. Traditional inbound methods and campaign efforts struggled to generate meaningful engagement, as prospects preferred self-guided product exploration over direct sales interactions.

Why Tourial

Wisetail needed an interactive solution that would allow prospects to experience the platform firsthand without requiring a demo call. Their previous "demo on demand" was a static video, which was difficult to update and lacked interactivity. Without the ability to offer a free trial, they sought a way to provide an immersive, self-guided product experience. By integrating Tourial's interactive product demos into their go-to-market function, Wisetail improved marketing-to-sales handoff, increased MQL-to-opportunity conversion rates, and enhanced pipeline generation.

The Results

Since implementing Tourial, Wisetail has seen significant improvements:

• $2.5M+ in influenced pipeline, with direct impact on $200K in closed-won revenue.
• 13 conversions per month on average, driving higher lead quality and engagement.
• Increased MQL-to-opportunity conversion rate, as prospects engage more deeply before reaching sales.

Beyond measurable impact, Tourial has transformed Wisetail’s inbound marketing strategy. Prospects can now explore the product independently, progressing through the buying funnel without immediate sales involvement. This shift has reduced friction in the sales process, making account executives' discovery calls more productive.

Additionally, Wisetail’s sales team leverages Tourial beyond initial engagement. After live demos, AEs send interactive tours or full Demo Centers as a recap, making it easier for prospects to share product insights with their broader buying teams—an increasingly crucial factor as purchasing committees grow.

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