How BoostUp Increased Conversion Rates by 30% and Shortened Sales Cycles with Micro Tours

About BoostUp

BoostUp is a Revenue Operations platform that helps businesses enhance sales forecasting, pipeline management, and deal execution. By providing real-time insights and AI-driven analytics, BoostUp enables revenue teams to improve accuracy and efficiency across their sales processes.

The Challenge

Before implementing Tourial, BoostUp struggled with engagement and conversion across their website and marketing efforts:

• Prospects were not engaging with static website content and drip campaigns, leading to lower conversion rates.
• Sales cycles were inflated as prospects entered demo discussions without being product-qualified.
• Sales teams spent too much time educating prospects, delaying deal progression.

Why Tourial

BoostUp needed a solution to better qualify prospects before live demos and drive higher engagement. Tourial enabled them to:

• Create interactive Micro tours that prospects engage with before booking a demo.
• Track tour engagement to identify buying intent earlier in the funnel.
• Improve sales efficiency by ensuring prospects understand product capabilities before speaking with sales.

The Results

Since launching Tourial, BoostUp has seen measurable improvements:

• 70% of the buying pipeline engages with product tours during their journey.
• 30% higher conversion rate among prospects who interact with tours.

Beyond the numbers, Tourial has transformed BoostUp’s sales process by ensuring prospects arrive at demos more informed and engaged. Sales teams now have deeper and more productive conversations, leading to higher win rates and accelerated deal cycles. Tourial plays a crucial role in pipeline creation and sales velocity, helping BoostUp convert more qualified leads into closed deals