How Registria Doubled Inbound Demo Requests and Attracted Higher-Quality Leads with Interactive Micro Tours

About Registria

Registria is a Customer Engagement Software provider that helps brands enhance post-purchase experiences, improve customer retention, and drive product registration. Their platform enables companies to engage with customers at key moments, creating long-term brand loyalty.

The Challenge

Before implementing Tourial, Registria’s product promotion strategy lacked adaptability across different channels, including the website, email campaigns, and discovery calls. This created several challenges:

• Limited visibility into new solutions, with many prospects only aware of Registria’s core product, leading to missed revenue opportunities.
• Inbound leads struggled to understand the platform’s full capabilities, slowing down sales conversations and reducing demo requests.
• No interactive, hands-on experience for prospects, making it harder for potential customers to self-educate before engaging with sales.

Why Tourial

Registria needed an engaging, scalable way to showcase its solutions and accelerate the buyer journey. Tourial helped by:

• Providing interactive product tours that allowed prospects to explore the platform before engaging with sales.
• Enhancing ABX efforts with custom, branded tours that educated prospects and clients earlier in the process.
• Helping prospects reach “lightbulb moments” faster, leading to higher lead qualification rates.

The Results

Since launching Tourial, Registria has achieved significant improvements:

• Inbound demo requests doubled within a year.
• Better lead quality, with prospects who are a stronger fit for Registria’s Ideal Customer Profile (ICP).
• More productive sales conversations, as buyers enter discovery calls with a clearer understanding of the platform.

Beyond the metrics, Tourial has transformed Registria’s sales process. Discovery calls and proposals have become more efficient, as prospects can now interact with the product firsthand. Internally, sales teams use interactive tours to streamline decision-making, ensuring a smoother handoff between marketing and sales