Warmly sees 25% increase in outbound meetings set and an 8% increase in close rate from interactive demos

"I hold you guys so tight to my tech stack of musts. You need engagement tools like this to be able to read out who's interested."
Keegan Otter
Head of Sales

25%

Increase in outbound meetings set

8%

Increase in close rate

25%

Increase in outbound meetings set

8%

Increase in close rate

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About Warmly

Warmly helps orchestrate and automate revenue by combining intent with action to capture buyer interest in the moment, before your competitors do.

The Challenge

Warmly needed a way to stand out in a crowded market and show their new and advanced product in the chat and intent data space. Rather then mass send emails with a bunch of copy, they needed some way to get people's attention for a product in which most folks are already familiar with the category. They wanted to show how their product worked, rather than just tell people in an email.

Why Tourial

Warmly partnered with Tourial for the video capabilities, deep HubSpot integration, and easy to use tour builder and chrome extension.

The Results

With dozens of tours built, Warmly has embraced interactive demos across their whole go-to-market. They've added demos to their website, include them in outbound emails, add them to email signatures, LinkedIn profiles and ads, and are always handy to show you a demo at a conference with one of their ipads.

With a 25% increase in outbound meetings booked and an 8% improvement in close rates, they continue to expand their usage and develop more demos for more use cases.

Their demos average over 2 minutes of view time, and their main demo sees a 35% click through rate to their demo request page.

Category

Intent Data, AI Chat

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