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"Tourial transformed our approach—650 leads generated, 239 converted to opportunities, and 103 closed clients. It's a game-changer for driving conversions and revenue growth. Don't take a leap of faith on a smaller brand - validate with tours - when you are launching a new brand or promoting something with lower brand recognition, you have to go that extra mile to capture the buyer during that “split second decision”
Dan Saunders
Senior Director of Growth and Performance Marketing
147%
Lead to Opp Conversion
15.8%
Increase in demo conversion rate
50%
Reduction in time from lead to demo
About Swipeclock
Swipeclock is a Workforce Management platform that helps businesses streamline employee scheduling, time tracking, and compliance. By offering automated workforce solutions, Swipeclock empowers companies to optimize operations and improve efficiency.
The Challenge
Before implementing Tourial, Swipeclock faced significant hurdles in converting leads into opportunities. Without a self-service free trial, prospects had to interact with SDRs, creating delays and friction in the sales process. Additionally, SDRs struggled to effectively showcase product features in real time, resulting in missed engagement opportunities. Marketing teams also lacked visibility into prospect behavior, making it difficult to optimize lead nurturing efforts.
Why Tourial
Swipeclock needed a solution that could accelerate the buyer journey and improve engagement. Tourial provided:
- Self-guided product tours that allowed prospects to explore features without waiting for an SDR-led demo.
- Increased website engagement, with product tours strategically placed on the homepage and product pages.
- More qualified leads reaching SDRs, reducing the time from lead to demo.
The Results
Since implementing Tourial, Swipeclock has experienced remarkable improvements:
- Lead-to-opportunity conversion rate increased by 147%
- Client conversion rate improved to 15.8%, resulting in 103 new clients.
- Time from lead to demo reduced by 50%, as prospects could explore the product independently before engaging with sales.
Beyond the numbers, Tourial has become an integral part of Swipeclock’s marketing and sales strategy. Product tours now support engagement throughout the funnel, ensuring prospects quickly understand the platform’s value. The seamless handoff between marketing and sales has led to stronger conversions and a more efficient buyer journey.
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