Sonar increases outbound email response rates by 20% after including a Tourial

“Tourial allows us to put Sonar in the hands of our prospects before they ever talk with our sales team. It's a powerful tool to improve conversion rates and lower customer acquisition costs, and it helps us go deeper in that first meeting so we better qualify opportunities and accelerate deal cycles.”

Brad Smith

Co-founder

20%

increase in outbound email response rates

2x

Increase in demo requests from visitors who engage with tour

800%

ROI on Tourial Investment

About Sonar

Sonar is an Operations Software platform designed to help businesses manage complex systems and workflows with clarity and efficiency. By providing real-time insights and automation, Sonar enables teams to optimize operations and improve collaboration.

The Challenge

Before implementing Tourial, Sonar faced challenges in both inbound and outbound lead generation. Their highly technical audience preferred self-guided exploration over traditional sales demos, making it difficult to drive engagement through direct outreach. Additionally, existing website resources did not fully communicate the platform’s value, leading to missed opportunities in lead nurturing.

Why Tourial

Sonar needed a scalable way to showcase its product’s capabilities without requiring one-on-one demos. Tourial enabled them to:

Create interactive product tours that highlight how Sonar solves user pain points.
Embed Tourials on their website to support inbound efforts and nurture leads.
Equip sales teams with interactive demos to enhance outbound ABM strategies and improve engagement.

The Results

Since implementing Tourial, Sonar has achieved significant improvements:

20% increase in outbound email response rates, leading to stronger engagement.
Sustained inbound demo request growth, as prospects interact with product content before sales conversations.

Beyond the numbers, Tourial has transformed Sonar’s go-to-market approach. Sales teams report shorter deal cycles and higher-quality leads entering the pipeline. Marketing efforts are now better aligned toward building a scalable inbound strategy, with increased engagement in product content driving sustainable growth.

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