Sonar's mission is to help operations teams drive more revenue by providing a clear view of their tech stack and how it works. With the power of Change Intelligence, Sonar helps revenue-centric teams redesign processes without stress, make changes without risking reports, and release new automations faster than ever before.
Sonar has a very robust product meant for a highly technical target audience. Typically, their users do not prefer to schedule demos with salespeople to learn about a solution and would rather understand how the product works before taking meetings.
Sonar needed a solution that told the full story of their product from the perspective of their users. They wanted it to provide an overview of their product that could speak to their technical audience and provide them with the information they wanted prior to a meeting.
Sonar built an easy-to-follow product tour that allows website visitors to choose a product tour path based on a particular use case. They also began including a link to the Tourial in their outbound emails. Since then, they've experienced a significant increase in response rates.
Website Resource page
Product page CTA
Outbound emails
