Tourial has turned Quinyx website into a 24/7 pipeline engine

"Tourial has revitalised how we engage prospects—turning our website into a 24/7 sales engine, empowering our team with interactive, high-impact content, and accelerating our path to influence revenue. -

Marie Ladner

Senior Manager, Marketing

$400k

Influenced Revenue

25%

Lead to Demo Conversion Rate Increase

2X

Higher email click-through rates (CTR)

About Quinyx

Quinyx helps businesses manage their frontline workforce with their all-in-one Workforce Management Software. Their platform enables businesses to schedule workers, forecast demand, and optimize labor. Frontline employees can easily track their schedules and communicate effectively, improving work-life balance.

The Challenge

Before implementing Tourial, Quinyx faced several engagement challenges. They relied heavily on demo request forms, which generated one-third of their pipeline but left gaps in mid-funnel engagement. Prospects who weren’t ready to talk to sales had few options to explore the platform, and existing video content lacked visibility into lead quality. This created friction in the buyer journey and limited conversion opportunities.

Why Tourial

Quinyx needed an interactive solution that could engage mid-funnel prospects, provide self-service education, and enhance sales outreach. Tourial’s media-rich, interactive product tours enabled prospects to explore features at their own pace, leading to more informed demo requests. Additionally, BDRs and sales teams incorporated product tours into their outbound efforts, improving response rates and engagement.

The Results

Quinyx has seen significant improvements since adopting Tourial:

$400K+ in influenced revenue, with four deals sourced directly from Tourial within the first few months.
25% increase in lead-to-demo conversion rates, as prospects engage with interactive tours before booking a demo.
15% faster response rates for BDRs using Tourial in outreach, accelerating prospect engagement.
2x higher email click-through rates (CTR) when product tours are included, boosting overall lead engagement.

Beyond the numbers, Tourial has become a core part of Quinyx’s go-to-market strategy. Their website has transformed into an active lead generator, allowing prospects to explore and understand the platform independently. BDRs and sellers feel more empowered with engaging visual tools, improving sales conversations and reducing friction in early buyer stages.

Additionally, Tourial’s scalability has enabled Quinyx to expand its use across multiple product lines, ensuring messaging consistency while tailoring experiences for different buyer personas. Even investors and internal stakeholders recognize Tourial as a strategic asset that strengthens Quinyx’s competitive edge in the workforce management space.