Quinyx gets 28 qualified demo requests from Tourial within first year

“Since implementing Tourial product tours, we’ve seen huge improvements in the quality of leads converting after engaging with a tour. Leads are much more educated and we’ve heard prospects mentioning the Tourials on demo calls.”
Daan Dagevos
Digital Marketing Manager

4

deals won influenced by Tourial

28

qualified demo requests within first year

17

qualified opportunities influenced by Tourial

4

deals won influenced by Tourial

28

qualified demo requests within first year

17

qualified opportunities influenced by Tourial

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About Quinyx

Quinyx helps businesses manage their frontline workforce with their all-in-one Frontline Platform. With the Workforce Management solution, businesses can schedule workers, forecast demand, and optimize labor. And, frontline workers can easily communicate and keep track of their daily schedules for better work-life balance.

The Challenge

Quinyx needed a way to quickly and easily show their product features to prospects. Previously, they didn’t really have a way to show how different features worked within the platform, making it difficult for buyers to get the information they wanted. 

Why Tourial

While other solutions were evaluated, Quinyx partnered with Tourial for the mobile optimized experiences along with the capability to create media-based product tours, ensuring they could meet product changes with tour updates fast. Now, they create interactive demos for different features, industry, and even solution offering.

The Results

Quinyx has successfully launched 30+ Interactive Tours throughout their website on their homepage CTA, within their navigation menu, and with a dedicated Product Tour Hub that serves all of their tours by use case. So far, they've seen a significant increase in qualified demo requests from brand awareness and retargeting campaigns. They’ve also been able to implement Tourial cross-departmentally. Using Tourial TourPlayers — custom playlists of Tours that can be built and distributed anywhere — the Quinyx BDR team sends multiple Tours at once as part of their outbound strategy. And, with the HubSpot Meetings integration, they're increasing conversion rates and get demos booked instantly. Their Customer Success team has also seen success adding quick how-to tours in their help docs to accelerate onboarding and training for customers. 

Now, the Quinyx team is focused on three things: Creating new tours in line with an upcoming product launch, enabling their sales team with custom TourPlayers, and launching Demo Centers for sales and marketing use cases.

How they did it


Implementation

Tour Hub on website
Help Docs

Promotion

Homepage hero CTA
Outbound emails
LinkedIn retargeting ads

Category

Workforce Management

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