CINC Systems is an all-in-one cloud-based platform for association management, integrated banking, and property management. CINC offers efficiencies to companies that are adding new associations to their portfolios, solving the biggest challenges in the industry. Their customers are able to save money, improve speed, and grow faster — all while improving profitability.
CINC’s products are pretty robust leading to a sales process that typically requires several demos before a decision is made. Their buyers need to be able to feel what it's like to use any of CINC's products before they and their team are able to fully buy in.
CINC needed a solution that enabled their buyers to self-educate and experience the product for themselves and their team. They wanted a way to showcase the value of CINC and its various products that was also highly informative for each of their buyer personas.
CINC Systems created an easy-to-follow product tour that allows website visitors to choose an experience based on a persona and use case. Their sales team also started sending the Tourial in their outbound emails. Since then, their reps are noticing more interest and responses from prospects who've viewed the Tourial.
Website - Product tour page
Website navigation menu
Paid and organic social
