Northpass is building a new category of learning management systems (LMS). Their platform gives managers a better way to train teams, customers, and partners on their brand, product, and best practices. Their feature suite enables business professionals with low to no e-learning expertise to easily create and deliver original online training content that engages learners and improves business outcomes.
Leading companies such as Airbnb, Shopify and Uber rely on Northpass each day to train over two million learners worldwide.
Northpass’s product is more sophisticated and full-featured so they weren’t able to offer free trials for their target market. However, creating additional product pages, videos, and graphics and adding them to their website wasn’t helping drive top-of-funnel conversions as much as they'd like.
Northpass initially launched their Tourial and promoted it as a homepage CTA button. They also used it within marketing nurture campaigns, outbound emails, and paid ad campaigns. Since launching their first Tourial, the Northpass team has seen huge improvements throughout their funnel.
Homepage CTA pop-up
Website hero CTA
Paid search
Paid social
Outbound emails
Marketing nurtures
