Meisterplan increases website conversion rates 3x by using Tourial

“People who visit the product tour are converting at 3x the rate across the site which is fantastic. We’ve plugged it into our paid programs, we’re promoting it through all our editorial, and sales has started to push prospects to it.”
Stephen Bury
VP Marketing

3x

increase in website conversion rates

3x

increase in website conversion rates

3x

increase in website conversion rates

About Meisterplan

Meisterplan is the cloud software for project portfolio management and capacity planning helping PMOs, managers, and business leaders manage resources at the portfolio level and reliably deliver better business outcomes.

The project portfolio management software was designed to be lean so that their users can set it up quickly, scale it rapidly and start making better decisions about their project portfolio quickly and confidently.

The Challenge

Project portfolio management software can be complex, and visitors weren't really "getting it" from their website content alone. Though they offer a free trial, they noticed most trial users weren't converting into customers after the trial period. Or, they didn't start the trial at all. Meisterplan needed a way to help prospects understand the software and their approach.

Why Tourial

Once Meisterplan was introduced to Tourial and saw the capabilities of our product storytelling platform, it was clear a product tour was exactly what they needed to advance their product marketing initiatives. Meisterplan had several requirements:

  • The flexibility to create a realistic product experience without the complexity of being inside their own application.
  • The ability for  visitors to self-serve the experience inside the Tourial.
  • Options to embed video in order to highlight some powerful functionality involving animation.
  • A quick turnaround for something to be built in two weeks without having to use major design or engineering resources.

The Results


3x increase in website conversions

Within a few days after kicking off with our team, Meisterplan had a beautiful, fully-built product tour that allowed visitors to choose a tour based on the challenge experienced.

Once it was implemented on their website, Meisterplan's marketing team realized a significant increase in conversion rates when visitors first viewed their product tour.

Tourial Breakdown


Type

Platform overview
Choose your product

Implementation

Website - Product tour page

Promotion

Website navigation menu
Paid and organic social

Category

SaaS Application
Project Portfolio Management

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